2003 October 21

The universe is screwier than we imagine

I saw an ad last night that left my jaw on the floor -- for K-tel Drug Mart of Canada, Ltd, advertising prescription drugs by mail. I still can't entirely process it.

When I first came to the U.S., I used to be surprised every now and then to discover that certain brand names I'd grown up with were Canadian, and that Americans had never heard of them. Things that had been everywhere, and I'd kind of assumed they were American to begin with, like Coffee Crisp or good good whole-wheat Shreddies. I thought by now that I'd got a handle on all those, but apparently I'd missed one. K-tel. Oh, my god.

Canadian boys and girls, they are now advertising themselves as having brought "35 years of customer satisfaction" to Canadians -- not mentioning, of course, that that was in the cheesy late-night compilation album business.

Yes, Americans can now buy their Lipitor from the same outfit that brought you Disco Rocket, and their Celebrex from the makers of 25 Polka Greats, vol 2. I can't wait for the Ginsu Drug Mart to open.

At least, I'm assuming this must mean that K-tel is Canadian. That it might not be and Americans are really going to buy drugs from K-tel anyway is a possibility that I can't bear to think about.


Um, I grew up in America seeing many, many K-tel ads for compilation albums. No clue whether or not this is the same K-tel as the Drug Mart nor whether or not they are Canadian. (If they are one and the same that's a bit scary--especially since so many of the compilations were not of "original artist" recordings but were poor imitations thereof.)

Now, it's been a while since I've seen a K-tel ad (but it's also been a while since I've watched TV more than very infrequently) so maybe you just never came across them here in the US of A because they stopped running ads before your arrival.

Posted by: Lorreen on October 21, 2003 04:41 PM

Oh, god. How can it not be the same company? Would anyone choose to call themselves "K-tel" if they weren't associated?

Posted by: colin roald on October 21, 2003 05:20 PM
Post a comment
Yes   No   (like the Turing Test, but easier)

TrackBack Links
If you run a blog that supports TrackBack, you can link to this article with this TrackBack key.